Graphic Design
Logo Design
Branding
Social Media
AI
(YEAR)
2023
The important task was to create a consistent and professional brand/theme throughout different ideas and designs. This would help the club stand out and increase engagement and followers for the team Instagram. Through the process I learned the importance of layering items and understanding the most effective layout for visually pleasing designs.
This project allowed me to become familiar with creating prompts for generating AI images perfect for the project. Then, I took pictures of the players on my iPhone and used Photoshop to achieve eye-catching media.
(PROJECT GOALS)
(01) Font identity
(02) Consistent brand colors red, black and white
(03) Following the Oneonta red dragon theme
(04) Branding images with the flat Oneonta Club Baseball logo
(05) Establish brand identity with assets such as textures and underlines
THE POWER OF AI AND PHOTOSHOP
Using Midjourney AI to assist with creating graphics helped speed up the creativity and creation process tremendously By adding additional assets to the image, it creates a complete and full looking design.
(All original images were created by Midjourney AI)
(GALLERY)
GRAPHICS FOR INSTAGRAM
(LOGO CREATION)
NEW LOGO
(PROCESS)
Original Logo was too flat and lacked a professional look. Took old logo and added strokes, more suitable colors, and shadows to make it pop. Then created a flat version for branding.